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FINANCIAL NEWS
BMW sees 13% increase in ME sales in H1
09 Jul 2012
(MENAFN) Luxury carmaker BMW reported 13 percent increase in sales in the Middle East region during the first half of the year compared to a year earlier, Arabian Business reported.
According to BMW Group Middle East, car sales hit 10,352 from both BMW and MINI brands across 14 Middle East markets, indicating another successful year in the region.
UAE topped the region in terms of volume sales, accounting for 51 percent of BMW and MINI regional sales during the first six months, followed by Saudi Arabia and Kuwait, said BMW.
Other regional markets also saw good individual sales growth including Oman which grew by 38 percent, Kuwait 25 percent, Qatar 21 percent, Jordan 10 percent, Lebanon eight percent and Saudi Arabia by four percent.
The company’s performance in the period was driven by sales of its top-of-the-range vehicles. The BMW 5 Series was the company’s most popular model, followed by the BMW X5 Sports Activity Vehicle and the company’s flagship BMW 7 Series.
MINI car brand sales also saw growth by 48 percent across nine Middle East markets during the first half, led by the MINI Countryman, which accounted for 41 percent of the brand’s regional sales.
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