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FINANCIAL NEWS
Emirates to launch new major branding, marketing campaign
29 Mar 2012
(MENAFN) Emirates’ executive vice-chairman, Sir Maurice Flanagan, said that the carrier would launch a major campaign in March to refine its image to a lifestyle brand, reported Gulf News.
Flanagan added that the new campaign would replace the company’s existing the ‘Keep Discovering’ campaign that has been running for around 10 years.
He also said that the campaign’s main message is that Emirates connects hopes, dreams and aspiration through connecting people and cultures.
On the other hand, he said that the New York-based innovative global StrawberryFrog agency would be responsible for creating the campaign.
It is worth noting that Emirates spends less than 3 percent of its annual revenue in advertisements, sponsorships, events, media relations and digital online and social media.
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24 Feb 2026
BBK discloses its financial results for the year ended 31st December 2025
05 Feb 2026
BBK announces December Al Hayrat Grand Prize winners and another wave of Grand prizes for February
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