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FINANCIAL NEWS
Etihad launches campaign to market Abu Dhabi
16 Feb 2011
(MENAFN) The Chief Operating Officer at Etihad Airways, Peter Baumgartner, said that with support from the Abu Dhabi Tourism Authority (ADTA), the airline started a marketing campaign called “essential abu dhabi” which aims at presenting the UAE’s capital as a tourism and business destination and increasing the number of its visitors, reported Gulf News.
Baumgartner said that the campaign would enable Abu Dhabi visitors to obtain special rates at hotels, tour operators, restaurants, various cultural and entertainment events by using their boarding passes during the first 7 days they arrive in the emirate.
The COO said that the campaign’s goal is to globally boost Abu Dhabi’s presence and assist in making the city one of the world’s top tourist and MICE destinations.
According to Baumgartner, Etihad Airways is also presenting an A330 aircraft which would fly to Europe with a new look, carrying the Abu Dhabi logo as part of the marketing campaign “essential abu dhabi”.
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08 Apr 2026
BBK awards over BD 1 Million to 273 winners in the February Al Hayrat Grand Prizes draw
01 Mar 2026
BBK activates partial remote working system for its workforce to ensure employee and customer safety and service continuity
24 Feb 2026
BBK discloses its financial results for the year ended 31st December 2025
05 Feb 2026
BBK announces December Al Hayrat Grand Prize winners and another wave of Grand prizes for February
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