BBK and CrediMax forge strategic partnership with Batelco to elevate customer experience

01 Jul 2025

BBK, a leader in retail and corporate banking in the Kingdom of Bahrain, and CrediMax, a wholly owned subsidiary of BBK, have announced a strategic partnership with Batelco, Bahrain’s leading telecommunications provider. This collaboration aims to deliver a seamless and enriched experience to customers of all three institutions through a suite of integrated digital and value-added services.

The partnership centers on a series of coordinated initiatives, beginning with the integration of loyalty programs between CrediMax and Batelco, which allows customers to enjoy shared benefits across both platforms, enhancing overall value and convenience. Additionally, BBK, CrediMax, and Batelco will collaborate to engage high-value customers through targeted marketing efforts and exclusive events, designed to strengthen relationships and deliver more personalized and rewarding customer experience.

Further expanding the scope of this collaboration, Batelco’s eSIM roaming services will be extended through BBK and CrediMax’s digital platforms. Customers will also be able to take advantage of flexible purchasing options, such as the ‘Buy Now, Pay Later’ service card installment, when acquiring Batelco products and services using BBK and CrediMax credit cards. The agreement also opens the door to a broader set of cross-selling opportunities leveraging each other’s channels and points of presence.

Mr. Yaser Alsharifi, Group Chief Executive of BBK, stated: “This strategic partnership with Batelco marks a significant step in deepening the integration between the financial and telecommunications sectors. By combining our strengths, we are creating a new standard for customer experience—one that is innovative, convenient, and digitally enabled. We are pleased to embark on this collaboration, which not only strengthens our leadership in integrated digital financial services but also expands the range of tailored solutions we offer to a broader customer base”.

Mr. Alsharifi added: “BBK is pleased to collaborate with Batelco, the Kingdom’s leading telecommunications provider, as part of our continued commitment to delivering exceptional products and services that align with the evolving needs and expectations of our customers. Through this partnership, we aim to offer exclusive benefits to clients of all three institutions while enhancing convenience and value. This collaboration reflects our broader strategy to build strong alliances with leading organizations across key sectors, enabling us to elevate our service offering and deliver a more comprehensive and enriching banking experience.”

Batelco Chief Executive Officer Mr. Maitham Abdulla said: “We are honored to join forces with BBK and CrediMax in this forward-looking collaboration. Together, we will focus on designing and delivering innovative, customer-centric solutions that respond to the evolving demands of the digital era. Through this partnership, we aim to activate a range of strategic initiatives built on our combined product offerings and shared commitment to excellence, and we look forward to driving mutual growth and delivering measurable impact for our customers.”