BBK and CrediMax partner with The Bicester Collection to offer exclusive luxury shopping experiences for customers in Europe

28 Apr 2025

Bank of Bahrain and Kuwait (BBK), a leading retail and commercial bank in Bahrain, has partnered with The Bicester Collection, renowned for its luxury open-air shopping destinations in Europe, China and the US, which are home to 1,500 boutiques from luxury fashion and lifestyle brands.

This collaboration opens the door for BBK and CrediMax cardholders to enjoy exclusive luxury shopping experiences, combining premium retail offerings with exceptional value.

Spanning vibrant European cities like London, Dublin, Paris, Brussels, Frankfurt, Milan, Barcelona, and Madrid, The Bicester Collection Villages offer an open-air shopping concept where guests can explore the world’s best brands at incredible value, indulge in luxurious hospitality and unwind at celebrated restaurants.

Under this partnership, BBK and CrediMax cardholders can enjoy a 10% saving on the Village price in participating boutiques across all the Villages in Europe, together with complimentary Hand-free Shopping, which will be available until 31 December 2025.

VIP guests will receive additional privileges, including access to The Apartments – the Villages’ by-invitation-only private spaces – as well as Personal Shopping, chauffeur and concierge services.

“We are dedicated to enriching our customers’ banking journey by delivering exceptional offers that extend beyond traditional financial services. This partnership with The Bicester Collection Villages not only provides unparalleled luxury shopping experiences but also ensures that our customers enjoy exclusive privileges and outstanding value throughout their travels to Europe,” said Mr. Yaser Alsharifi, BBK’s Group Chief Executive.

Mr. Alsharifi affirmed that BBK remains committed to enhancing the financial well-being of its customers by consistently introducing innovative solutions and exclusive offers. Through strategic partnerships with leading global retailers and renowned brand networks, the Bank aims to deliver exceptional value, complemented by advanced payment options and tailored rewards.

These initiatives reinforce BBK’s standing as a trusted financial institution, always striving to provide meaningful benefits that enrich its customers’ lifestyles.

From his part, Laurent Vinay, Chief Brand and Communications Officer stated: “At The Bicester Collection, we are proud to partner with BBK and CrediMax, a collaboration that represents an exciting opportunity to better serve our guests from the Kingdom of Bahrain and meet their unique needs. This partnership aligns with our mission of delivering exceptional experiences to our guests globally. Through this partnership, BBK’s and CrediMax’s customers will gain access to exclusive luxury shopping experiences at our destinations across Europe. They will now benefit from special savings and premium services that will add a touch of sophistication to their visit.”

To redeem the 10% saving, guests can download their VIP Pass by selecting the desired Village, adding the QR code to their eWallet and presenting it at participating boutiques and restaurants. For Hands-free Shopping, guests should present their VIP Pass at Concierge Services upon arrival in the Village.

To book access to The Apartment and a Personal Shopping appointment, guests should email the Village at least 48 hours in advance using the Guest Services email on The Bicester Collection website.