As a Bank that gives utmost priority to customer safety and fraud prevention, Bahrain’s pioneer in retail and commercial banking, BBK launched a new SMS based service for its Debit Card holders on 4th August 2009. The ‘SMS Debit Card Transactions Alert’ service is an additional security enhancement, initiated by the Bank, to provide its customers with the technology that assists in preventing unauthorised transactions on their accounts.

Customers whose contact information is updated with the Bank will automatically receive free SMS alerts henceforth when they transact on their cards without the requirement of any additional registrations. For customers whose contact details are not updated with the Bank, a visit to their branch or Financial Mall with an identification document as a form of authentication will assist in ensuring they receive the alerts as well. All transactions, like local purchases through point of sales (POS) machines, international transactions on their debit cards or cash withdrawals at international ATMs, are covered under this alert service.

Axel Hofmann – Head of Retail Banking, BBK shared the Banks vision of safer banking for all their customers by saying, “We are always on the move to incorporate technology based solutions to make banking a much safer experience for our customers. Continuous improvement towards better customer service is important as that enhances the trust our customers have in us as protectors of their wealth and at times their life savings. We at BBK intent to keep that trust rock solid.”