BBK strengthens commitment to sports development through strategic partnership with Bahrain Basketball Association

25 May 2025

BBK, a leader in retail and corporate banking, has officially signed a sponsorship agreement with the Bahrain Basketball Association (BBA), underscoring its commitment to social responsibility and the advancement of sports within the Kingdom. The agreement was formalized during a joint meeting between BBK and BBA representatives, where both parties explored avenues for collaboration and discussed the implementation mechanisms of the partnership in the upcoming period.

Mr. Yaser Alsharifi, BBK’s Group Chief Executive, expressed pride in the partnership, stating: “We are proud to sponsor the Bahrain Basketball Association’s events, tournaments, and programs. This initiative reflects our firm belief in the transformative power of sports as a catalyst for personal growth, a foundation for nurturing generations of high-achieving individuals, and a meaningful contributor to societal development.”

He further emphasized that the sponsorship aligns seamlessly with BBK’s overarching strategy to support initiatives that create a lasting and positive impact within the local community and highlighted that the Bank’s support reaffirms its national role in advancing the success of the Association’s sporting agenda.

Mr. Alaa Mudara, President of the Bahrain Basketball Association, extended his sincere gratitude to BBK for its valued support, emphasizing the Bank’s significant contribution to strengthening the Association’s capabilities and enabling the effective delivery of its sporting programs.

He noted that BBK’s sponsorship marks a pivotal step forward in the Association’s mission to elevate the standard of basketball across Bahrain. It also enhances the Kingdom’s presence in regional and international competitions, reinforcing the global visibility of Bahraini talent.