BBK wins CX Award 2025 at the 10th Customer Experience Conference

13 Oct 2025

BBK, a leader in retail and corporate banking in the Kingdom of Bahrain, has been honored with the CX 2025 Award during the 10th Annual Customer Experience Conference in recognition of its outstanding distinction in promoting and advancing customer experience excellence.

This esteemed award highlights BBK’s forward-thinking vision and continuous endeavors to enhance service quality while delivering an exceptional and seamless customer journey across all channels and levels.

This award marks the culmination of BBK’s continuous pursuit to elevate customer experience through a holistic strategy built on service excellence, digital innovation, and the expansion of diverse communication channels. It also reflects the Bank’s strong commitment to developing its human capital by equipping employees with the skills and knowledge aligned with the highest international standards and global best practices in customer service. These sustained efforts have significantly strengthened customer satisfaction and loyalty, reinforcing BBK’s standing as one of the Kingdom’s leading financial institutions that places the customer at the heart of its operations and long-term strategic vision.

The award acknowledges BBK’s dedication to understanding customers’ evolving needs and providing solutions that truly meet their expectations. It also highlights the Bank’s ongoing advancements in digital transformation, exemplified by initiatives such as the BBK Business platform, which streamlines and simplifies the onboarding process for corporate clients while enriching their overall experience. Furthermore, the recognition extends to BBK’s achievements in delivering inclusive and personalized banking solutions, including the launch of the “Nasmaakum” app that supports individuals with hearing and speech impairments.

As part of its ongoing strategy to deliver exceptional service and stay ahead of evolving customer expectations, BBK has implemented a series of digital and operational enhancements aimed at enriching the banking experience for both corporate and retail clients. These initiatives reflect the Bank’s dedication to innovation, efficiency, and inclusivity across all touchpoints.

BBK continues to advance its digital capabilities to enrich both corporate and retail customer experiences. For corporate clients, the BANKEY platform has been enhanced with new features that allow users to view and download SWIFT transfer messages and generate IBAN certificates. These improvements streamline transaction tracking and documentation, boosting operational efficiency for business users.

For retail customers, the BBK Mobile App has also been upgraded with several enhancements. Customers, both new and existing, can now conveniently open Salary, Savings, Money Maker, and Al Hayrat accounts directly through the app. In addition, through the KYC Update feature, customers can conveniently update their personal information to ensure regulatory compliance and data accuracy without interrupting the user experience.

Reinforcing its commitment to service excellence, BBK has introduced a new automated loan approval process for retail customers. This streamlined approach enables loan disbursement within one business day, significantly reducing processing time and enhancing overall customer satisfaction.

Mr. Yaser Alsharifi, Group Chief Executive of BBK, commented: “BBK is proud to receive this prestigious accolade that reaffirms the strength and effectiveness of the Bank’s strategic approach, which places customers at the center of its vision and decision-making. BBK has consistently advanced its digital infrastructure, embraced innovative solutions, and fostered an interactive environment designed to prioritize customer comfort and satisfaction. Through these efforts, the Bank continues to deliver a rewarding, seamless, and high-quality experience that reflects its ongoing pursuit of service excellence.”

Mr. Mohamed Alaali, Chief of Strategy and Sustainability at BBK, stated: “This award serves as a testament to the success of BBK’s team and their collective efforts to listen to customers, understand their needs and expectations, and translate those aspirations into tangible experiences that bring real value to their lives, reinforcing BBK’s position as their trusted financial partner. It also reaffirms the Bank’s commitment to investing in the development of its customer service professionals and in modern technologies that enable the delivery of faster, more flexible, and higher-quality customer experience services in line with the most advanced international standards of excellence.”