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Dubai’s Landmark plans to expand Fitness First in ME

24 Oct 2011

(MENAFN) Dubai-based Landmark Group said that the group will spend USD136m on expanding its Fitness First chain of gyms across the Middle East, Arabian Business reported.

George Flooks, COO of Fitness First Middles East explained that the chain operates 13 clubs in the UAE. Landmark plans to raise the number in UAE to 100 across the Middle East over the next five years.

He added that Landmark eyes to sign up 3,000 members per gym.

The retail giant acquired the regional rights for the UK-based chain in 2010 after purchasing a subsidiary of Saudi leisure company Al Hokair Group.

Landmark said in August it plans to launch nine clubs across the Middle East taking the total number of outlets in the Middle East to 23 and the UAE to 17 by January 2012.

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