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FINANCIAL NEWS
Google, Waseet ink partnership deal
09 Jun 2012
(MENAFN) Google’s regional manager for the Middle East and North Africa (MENA), Ari Kesisoglu, stated that the US Web-search company signed a partnership agreement with Waseet, a Middle Eastern classified advertiser, reported The National.
Kesisoglu said that Google will sell its AdWords advertising via the advertising magazine, a move aimed at drawing small business across the region, mainly in Egypt, Kuwait, Saudi, Lebanon and the UAE.
On the other hand, the general manager for the online division at Al Waseet International, Anas Abbar, stated that the deal will allow small and medium businesses in the region to have an online presence and use Google’s advertising.
It is worth noting that according to the Arab Media Outlook, digital advertising in the Arab world is forecasted to expand to 10 percent by 2015, from the current 6 percent.
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