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FINANCIAL NEWS
HTC eyes bigger market share in MENA
20 Sep 2010
(MENAFN) A statement issued by the Taiwan-based company High Tech Computer Corp, HTC, said that the company is planning to enlarge its processes in the Middle East and Africa (MENA) through its Dubai office to raise market share following the launch of two new machine handsets in London, Khaleej Times reported.
HTC has a low existence in the MENA region, but it is planning to increase in stake in the IT market through its forceful marketing strategy and it will expand its reach to Algeria, Tunisia, Morocco, Libya and other Northern Africa countries through Dubai, the statement added.
The company is planning to be one of the major three players in smart phone segment in Europe, Middle East and Africa (EMEA).
HTC executives were confident about the new strategy and said the company plans to reach out to more smart phone’s users throughout the next three years.
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