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Samsung’s UAE market share improves

05 Feb 2015

(MEANFN) Samsung Gulf Electronics claims that the brand’s share of the home appliance segment increased by 10-15 percent in 2014, Emirates 24/7 reported.

It cited quick reactions to market demands, strong product launches, and a focus on premium design for credited its “strong category-wide performance” in a media statement.

Looking ahead, Samsung said it will focus on developing its home automation offering, the Samsung Smart Home.

“Everything that we developed last year was designed to make it easy for our consumers to create a happy, comfortable home, in the height of quality and convenience. Our latest growth figures are a positive sign that we are hitting the mark,” said General Manager of the Home Appliance Division at Samsung Gulf Electronics.

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