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Saudi top 20 brands reach USD37bn

30 Mar 2017

(MENAFN) The Saudi Telecom Co. (STC) is the most valuable brands in the kingdom worth USD6.6bn, while the top 20 brands are worth a joined brand value of USD37bn.

Moreover, BrandZ brand valuation studies are the largest brand-building platform worldwide and the only consumer-focused source of brand equity knowledge and insight.

Accordingly, the kingdom moves away from its dependence on oil by developing a thriving private sector and fostering entrepreneurship, local brand value offers an indication of economic growth.

In addition, the top two brands in the ranking, STC and Al Rajhi Bank, account for one third of the whole value of the TOP 20, while Jabal Omar, Almarai and National Commercial Bank complete the 5 top brands.

MENAFN3003201700450000ID1095355337

MENAFN3003201700450000ID1095355337

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