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FINANCIAL NEWS
UAE real estate sector increases ad numbers
05 Nov 2013
(MENAFN) Real estate has come to focus on the frame as one of the key ad generators in the UAE market during the third quarter. It is the first time in more than four years that real estate ads have emerged as a significant category, a fact underlined by project launches and increased marketing spends by developers and other property firms, Gulf News reported.
Also during the first nine months, momentum started to build for Dubai’s campaign to host the Expo 2020. Apart from the many government-led ad and marketing splashes, the private sector too is taking up the theme intently.
In the UAE, print dominated by accounting for USD817 million or 69 percent of the total spending, with newspapers accounting for USD650 million. The re-emergence of real estate-specific campaigns is also obvious in the gains made by outdoor media, estimated at USD178 million in the quarter.
Retail and entertainment, meanwhile, continue to provide the dynamics for the UAE’s ad industry.
More News
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BBK launches the Youth Advisory Council (YAC) to empower youth and advance innovation
08 Apr 2026
BBK awards over BD 1 Million to 273 winners in the February Al Hayrat Grand Prizes draw
01 Mar 2026
BBK activates partial remote working system for its workforce to ensure employee and customer safety and service continuity
24 Feb 2026
BBK discloses its financial results for the year ended 31st December 2025
05 Feb 2026
BBK announces December Al Hayrat Grand Prize winners and another wave of Grand prizes for February
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