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FINANCIAL NEWS
UAE’s Arabtec Holding signs deal with English Premier Champions
15 May 2014
(MENAFN) Arabtec Holding has recently signed a three-year agreement with English Premier League Champions to sponsor Abu Dhabi-owned Manchester City Football Club, according to Arabian Business.
Through the agreement, Arabtec will gain “certain promotional rights and privileges that will reinforce its brand in MENA, Russia, India, and Serbia”, have access to “specific rights of use of the club’s brand” as well as tickets and special programs for VIPs to attend matches and special events.
The deal also includes promotional materials at Etihad Stadium, and across the club’s digital platforms.
Sheikh Mansour bin Zayed Al Nahayan’s Abu Dhabi United Group has acquired the club in 2008.
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