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UAE’s Etihad Airways, Facebook sign partnership agreement

18 Mar 2015

(MENAFN) Abu Dhabi-based Etihad Airways signed a partnership agreement with Facebook to enable the carrier of tailoring its services to specific travelers, Gulf Business reported.

A global campaign on the social media site, which targeted Indian nationals and their families to travel on Etihad to Abu Dhabi for Diwali, resulted in 700 bookings in 10 days.

While the value of the partnership was not disclosed, the Airways’ VP of Marketing said the agreement isn’t just a commercial deal but provides added value.

“We can access more of Facebook’s resources ” we’ll go over to the west coast of the States within a month, to have a session there and almost infuse ourselves with the ‘Facebook spirit’,” he added in a statement.

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