BMW ME sales up 23 percent in 2014

11 Jan 2015

(MENAFN) The BMW Group announced that its sales in the Middle East region has increased by 23 percent in 2014 in comparison with its sales in 2013 by selling about 30.148 BMW and MINI cars across the region, Gulf Business reported.

The German carmaker said that it registered double-digit growth in all its GCC markets, with the UAE continuing to be its biggest market, by contributing 54 percent of the group’s total sales in the Middle East, followed by Saudi Arabia and Kuwait, which accounted for 14 and 12 per cent of sales respectively.

According to the company’s figures, the biggest importer growth came from Abu Dhabi, which saw sales rising by 68 percent, while other top importers of BMW vehicles in the Gulf include Oman with a sales growth of 38 percent and Bahrain at 37 percent.

In terms of cars, the BMW 5 series posted a sales growth of 3 percent, selling 5.915 cars last year while the brand’s X model family accounted for 41 percent of total sales, with the BMW X5 alone selling over 5.797 units, up 60 percent from 2013 while the BMW X6 sold 4.008 units, an increase of 63 percent

Meanwhile, the BMW 7 Series model was the third best-selling model of the brand, representing 14 percent of the total sales in the Middle East, while the company’s MINI also posted an increase in sales, selling 1.608 cars across eight markets, increasing by 7 percent compared to last year.

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