Zain negotiates keeping brand if purchased

06 Feb 2011

(MENAFN) A senior executive at Zain Group said that the company is pushing, in its negotiations of selling stake, for maintaining its trademark after the deal is signed, especially that the company had invested around $500 million in building its brand in the region, reported The National.

Pan Arab Research Center confirmed the number above and also stated that Zain, the Kuwait-based operator, had the most expensive advertising campaign in the Arab World.

Brand Finance evaluated Zain’s brand at $2.9 billion, which makes it difficult for Zain to give up its trademark even if the potential takeover of Etisalat is completed.

It is worth noting that Zain’s actual spending on advertising amounted to $400 to $500 million.

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