French firm wins Saudi airport contract
17 Oct 2010
(MENAFN) JCDecaux-ATA, an affiliate of French outdoor advertising firm JCDecaux has won a contract for exclusive advertising rights in all of Saudi Arabia’s 26 airports, The Saudi Gazette reported.
The ten-year deal between the Saudi Civil Aviation Authority (GACA) and JCDecaux-ATA follows recent efforts by authorities to upgrade its airports which are under pressure mainly from a growing number of about 3 million Muslim pilgrims and 8 million foreign expatriate workers.
JCDecaux holds 60 percent in the JCDecaux-ATA and private Saudi group ATA holds the remaining 40 percent. The value of the deal has not been disclosed.
GACA said 45 million passengers used Saudi airports in 2009, with nearly 88 per cent of them passing through the kingdom’s four international airports Riyadh, Jeddah, Dammam and Madinah.