Grand Mills eyes expansion across UAE market

22 Feb 2010

(MENAFN) The Marketing Manager at Grand Mills, a fully-owned entity of Abu Dhabi-listed Agthia Group PJSC, said that the company plans to explore Dubai and Northern Emirates markets this year as part of its expansion drive, Khaleej Times reported.

The company, which offers baked breads, pastries, cakes, pies, flour mixes, frozen dough products and other treats made from flour, has a 94 percent market share in Abu Dhabi’s flour business and considering to market its products in other emirates in the second half of this year, he said.

Established in 1978, the company has been a market leader in innovation and launched several new categories such as specialty flour, flour and frozen dough, having identified a particular set of consumer needs previously unattended to- all innovations coinciding with the launch of its new foreword-looking brand identity focused on understanding the consumer.

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