Pure Gold Jewellers achieves 30% sales increase in 2010

28 Dec 2010

(MENAFN) Firoz G. Merchant, Chairman of the award winning jewellery retailer, Pure Gold Jewellers, announced that company sales in 2010, have accelerated by 30 percent, year on year, driven by the launch of new outlets in the Gulf Cooperation Council (GCC) and India, coupled with the introduction of a variety of new offerings and continued focus on customer service, Times of Oman reported.

According to Merchant, the India-based company inaugurated 16 stores in India, five in the UAE and two in Kuwait, bringing total number of retail outlets to 85, of which 69 are in the GCC countries and the rest in India.

As for current consumer trends in jewellery, there is a marked increase in diamond jewellery sales compared to gold, though the yellow metal has retained its value as a safe investment. Thus Pure Gold Jewellers have introduced a variety of diamond jewellery collections especially solitaires to meet the increased consumer demand, explained the Chairman.

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