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FINANCIAL NEWS
UK’s Blue Barracuda integrates with ME’s Horizon Group
06 Oct 2011
(MENAFN) Blue Barracuda Dubai’s general manager, Lee Brett, said that since the company planned to expand its digital advertisement business in the Middle East, Blue Barracuda became fully integrated with Horizon Group in the region, reported Gulf News.
Brett added that the Blue Barracuda enterprise represented an imported initiative for the regional communications major, moreover, the new business would provide services in digital strategies and campaign planning, in addition to ad space monitoring and buying, retail and ‘full-service’ execution.
He also said that Horizon Group had a digital marketing solutions offering, although the business constituted a small percentage of its total billings.
It is worth noting that Blue Barracuda was established in London in 2002, and in May, the company was acquired by Draftfcb, which interests in the Middle East are aligned with the Horizon Group.
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