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FINANCIAL NEWS
Coca-Cola, Unilever Mena’s most effective marketers in 2013
31 Jul 2013
(MENAFN) Coca-Cola and Unilever were ranked as the most effective marketers in the Middle East and North Africa (MENA) with 34 index points, according to the 2013 Global Effie Effectiveness Index, reported Khaleej Times.
In partnership with Warc, the global marketing intelligence service, Effie Worldwide is now in its third year, “With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry’s top performers” Carl Johnson, chairman of the board of directors, Effie Worldwide was proud stated.
Meanwhile, Nike, PepsiCo and Reckitt Benckiser came in the second place, followed by four brands- STC, McDonald’s, Dove and Gulf News.
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