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FINANCIAL NEWS
Coca-Cola, Unilever Mena’s most effective marketers in 2013
31 Jul 2013
(MENAFN) Coca-Cola and Unilever were ranked as the most effective marketers in the Middle East and North Africa (MENA) with 34 index points, according to the 2013 Global Effie Effectiveness Index, reported Khaleej Times.
In partnership with Warc, the global marketing intelligence service, Effie Worldwide is now in its third year, “With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry’s top performers” Carl Johnson, chairman of the board of directors, Effie Worldwide was proud stated.
Meanwhile, Nike, PepsiCo and Reckitt Benckiser came in the second place, followed by four brands- STC, McDonald’s, Dove and Gulf News.
More News
13 Apr 2026
BBK launches the Youth Advisory Council (YAC) to empower youth and advance innovation
08 Apr 2026
BBK awards over BD 1 Million to 273 winners in the February Al Hayrat Grand Prizes draw
01 Mar 2026
BBK activates partial remote working system for its workforce to ensure employee and customer safety and service continuity
24 Feb 2026
BBK discloses its financial results for the year ended 31st December 2025
05 Feb 2026
BBK announces December Al Hayrat Grand Prize winners and another wave of Grand prizes for February
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