Emirates to launch new major branding, marketing campaign

29 Mar 2012

(MENAFN) Emirates’ executive vice-chairman, Sir Maurice Flanagan, said that the carrier would launch a major campaign in March to refine its image to a lifestyle brand, reported Gulf News.

Flanagan added that the new campaign would replace the company’s existing the ‘Keep Discovering’ campaign that has been running for around 10 years.

He also said that the campaign’s main message is that Emirates connects hopes, dreams and aspiration through connecting people and cultures.

On the other hand, he said that the New York-based innovative global StrawberryFrog agency would be responsible for creating the campaign.

It is worth noting that Emirates spends less than 3 percent of its annual revenue in advertisements, sponsorships, events, media relations and digital online and social media.

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