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Etihad Airways enters marketing deal with Tourism Australia

17 Dec 2012

(MENAFN) Abu Dhabi-based carrier Etihad Airways has inked a memorandum of understanding with Tourism Australia to promote the country to the Middle East, UK and Europe, via the airline’s international network, Arabian Business reported.

Both parties will invest up to USD6.34 million over the next three years in a range of initiative targeting visitors from the Middle East, UK and Europe.

Tourism Australia managing director Andrew McEvoy said that Etihad Airways and Tourism Australia have already started planning a major campaign for the first half of 2013; along with Virgin Australia.

The deal follows a similar tie-up announced by Emirates Airline in November to promote South Australia in the UK, Germany, France and Italy.

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