18 May 2014
(MENAFN) Gulf-based Sun & Sand Sports has recently signed a partnership deal with Abu Dhabi-owned Manchester City Football Club to dedicate concession spaces in selected stores across the UAE, according to Arabian Business.
The announcement was revealed in a visit by the team to the UAE with included a match against Al Ain on Thursday night.
Mohammad A Baker, Gulf Marketing Group deputy chairman, said: “Football is very close to the heart of consumers in the Middle East… Sun & Sand Sports looks forward to a long standing relationship with Manchester City Football Club.”
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