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FINANCIAL NEWS
Jumeirah Group plans to beat surrounding challenges
03 Jun 2017
(MENAFN) A senior company executive at the Jumeirah Group confirmed that hospitality sector in Dubai is exposed to its surroundings, for example, the currency fluctuations in key source markets had made it more important than ever to be competitively priced.
Senior Vice President of Operations, Jumeirah Group, Middle East, Africa and South Asia, Doris Grief said that it was a mega challenge to guarantee that rooms were affordable for customers to book repeat vacations.
And he said: “We are very dependent as a destination on what happens around us. Take the currency situations in Europe, for example. We need to watch our pricing, and remain competitive.”
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