FINANCIAL NEWS

RIM to open flagship stores across ME

12 Apr 2012

(MENAFN) Research In Motion’s Ltd (RIM) Middle East business’ managing director, Sandeep Saihgal, said that in order to raise the firm’s regional market share, the company would launch stores across the Middle East, reported Gulf News.

Saihgal added that the company would also open stores with local partner Axiom Telecom across the region.

He also said that at the current time, RIM is in the final stages of negotiating a lease on a flagship store of 1,500 square feet in Dubai, moreover, new stores are likely to open in other major cities across the region, including Saudi, Kuwait and Qatar.

It is worth noting that the Middle East has one of the highest BBM penetration rates in the world, with 98 percent of all BlackBerry smartphone customers using BBM.

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